SEAN CARREN – GOLDSTAR TRANSPORT
“It was opportune for Cat to launch at that time because we’d gone to the market asking for proposals for new equipment. We wanted a business partner for the long-term.”
“I’ve stuck with Cat because they do the job … with most of the trucks running 18 hours a day over two shifts, we have nothing to complain about.”
… yes, it was probably a bold move on our part to jump into Cat trucks so early in their life in Australia but like I said, there are certainly no regrets.”
Industry Freight tasks including steel haulage, consumer goods, construction projects, and general freight.
In Business 9 years
Truck CT610, CT630 day and extended cab, and premium CT630LS
Employees 150 employees across nine sites in the greater Perth region
The founder and managing director of prominent Perth-based haulage company Goldstar Transport is fully satisfied with the 2011 decision to invest in Cat® trucks and become Western Australia’s first buyer of the truck market’s newest heavy-duty brand.
“There are absolutely no regrets,” says Goldstar Transport principal Sean Carren, explaining that many factors prompted the decision to choose Cat trucks above more established brands when, throughout 2010 and 2011, the company was expanding quickly and looking for new trucks to meet a wide range of new roles.
“In 2010 there were about 60 trucks in the fleet and our business was on a solid growth path,” Sean explains.
“Our customer base had broadened a great deal with the addition of several blue chip companies and we made a commitment to all our customers to bring new trucks into the operation and in the process reduce the age of the fleet.
For local and regional prime mover work, Cat figured best.
In a world first, Cat on-highway trucks were released on the Australian market in the latter half of 2010 and according to Sean Carren, “It was opportune for Cat to launch at that time because we’d gone to the market asking for proposals for new equipment, particularly prime movers for local and regional work. But we were after more than just a supplier of new trucks. We wanted a business partner for the long-term.”
He emphasises that the vast service network of West Australian Caterpillar dealer Westrac and his awareness that Cat trucks are based on the established platform of International models in the US were favourable features of the Cat Trucks’ proposal.
Yet it’s an adamant Sean Carren who says the decision was also heavily influenced by Goldstar employees, notably drivers. “One of the key aspects was asking our people what they preferred among the trucks that were being proposed. Cat certainly wasn’t low in their estimations and the fact that it’s easy climbing in and out of the cab was a big plus for them and for me.”
Today there are 11 Cats in the Goldstar fleet, with more in the pipeline according to Sean Carren. Furthermore, the tasks have been expanded to include everything from single trailer around-town delivery duties to B-doubles and roadtrain haulage throughout the vast north-west of the state.
“I’ve stuck with Cat because they do the job,” he says candidly, conceding that Cat trucks remain the conventional truck of choice for Goldstar Transport. “The reality is that we’ve had very few problems with the Cats and any issues have been minor. In the scheme of things, with most of the trucks running 18 hours a day over two shifts, we have nothing to complain about.
“I was confident from the start they would do the job and that confidence has definitely been vindicated.”
“But it’s also vital to have good relationships with suppliers who understand our business and that’s certainly what we have with Cat. “I’m loyal to those brands that are loyal to me,” he continues, “and yes, it was probably a bold move on our part to jump into Cat trucks so early in their life in Australia but like I said, there are certainly no regrets.
“Cat is a key partner in our business and we know they’re with us.
“Would I jump in early again?”
“For Cat I would. Absolutely!” Sean Carren concludes.